the_great_ontex posted:
I actually feel bad for Apple. They are in a marketing position where its either make or break. They don't have the luxury of other companies to be able to shoot out simple upgrades in hardware, their upgrades have to be substantial and eye opening because that's what the public expects from them, and that's what they expect from themselves. Anything short of a astonishing achievement is a publicity disaster for them
fortunately that's what they're passionate about.
given that they sold 315 million ?devices (iPod, iPhone, iPad) last year, with 62 million in Q4 2011, it seems like they're doing something right. as Tim Stevens said today, most companies would be thrilled to dominate in just one of those spaces.
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