Looks pretty legit.
There wont be a WoW2. Why would there be? If your Blizzard you have 3 -5 years yet of extremely good WoW1 revenue before a natural major drop off occurs. Then you can relase a new IP MMO and watch the money pour in regardless of how good the game is. You will have so many classes of paying customers it would make any capatilist envious:
1 - Those who still love WoW and will pay to also play your new MMO.
2 - Those who used to love WoW, appreciate what Blizzard has done, and jump onto its next big thing with 2 happy feet.
3 - People who liked WoW ok, stopped playing, but appreciate what Blizzard did with the product, and therefore feel its only smart to try the new product.
4 - People who still love WoW and will just keep paying to play that game.
5 - Those who are new to the genre, have heard of this thing called WoW, and are up for trying the new game by the company that made it.
6 - Those who never heard of Blizzard, sort of heard of WoW, but are interested in trying a new MMO (usually their first).
7 - WoW/Blizzard haters who are still willing to try something new just because, well its new.
8 - All the people who try the new product, dont like it, and go back to the same old WoW.
Im probably missing a few scenarios. At any rate you can see how the 2 IP's working side by side for Blizzard ensures a very long and succesfull future for the company. At least for the next 10 years.
-----signature-----
Rift - Having fun
WoW - Just cant do it anymore...
"WAR and AoC also showed that a strong, nerd-attracting IP can only get you so far
before the cognitive dissonance starts to wear off" - bOrngamer