If Cataclysm is doing better in sales than WoTLK or TBC, I'm not really sure how that's falling short. Or fail.

Call it what you want, I'm sure Blizzard doesn't mind.

 

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In any given day, some quit, new people start(or resub).

The happy medium, (active - unsub + resub/new) would be the "Subscriber Base"...

Since you can only pay a sub once on your account (per month), and this number only uses active subs (ans cafe users logging in within the last 30 days, as described), then 12 million active ACCOUNTS is what you have, as a base, and each account owner is a "Subscriber".


Subscriber (account owner) Base (happy medium between active, new/resubs and unsubs) reaches 12 million.

Thus endeth the lesson.

 

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For the local failtrolls, everything is a failure. Do you read this forum regularly?

 

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Korrigan, I am not saying anything, I am just reflecting on the current data.

39% is crap. Period.

 

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How does it work for those that access WoW through a game room though? Do they have to buy the game and all its xpacs to access the content the same as we do?


Even so, for those that are doubting the 12 million subscription base, it really is a moot point. I mean even if you knock 2 million off that number, it is still less than half that bought the xpac.


Furthermore like we said, its great that Blizzard sold so many boxes, sure they are doing great. This isn't Blizzard is doomed thread, but this also doesn't prove the success of the content contained in the xpac anymore then opening box office ticket sales proof how good a movie is.

 

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Fine.

Here's Blizzard's most recent financial statement: http://investor.activision.com/secfiling.cfm?filingID=1104659-10-56564

I will give you the benefit of the doubt and assume that you know how to read that.

You tell me how the math works out that they can only have subscription, licensing, and other revenues of $348 million if we assume 11 million people paying an average $12.99 a month for 3 months.

If what you are saying is true, then they earned AT LEAST $428 million from WoW alone, and they misreported it here in this document. They also clearly didn't have any other sources of monthly income other than WoW (I'm not sure if they do or not, but I would assume they do.)

Or you are wrong, and I'm right.

 

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Because we are not assuming that 11 million pay $12.99. Subscription rates and methods of payment are much different outside canada and the US.


Subscribers = number of people playing


Not number of people paying a monthly subscription of 12.99 a month.

 

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Indeed. The rate for 1 month is $14.99. For 6 months is drops to $12.99. I'm fairly certain that at least a majority of their subscribers go month to month, but I was giving you and your team the benefit of the doubt. I also reduced the # of subscribers, since the press release you both so handily referred us to is Oct 7, 2010, shortly after these three months in question.

If it was 12 million people paying $14.99 a month they you are even more wrong.

 

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The problem is that YOU don't know how to read that.

And if you were really that informed, you'd know that Activision/Blizzard NA and Activision/Blizzard EU are different entities. At least on my stock information software, they are clearly separated. So you're only looking at the US part of the iceberg... not so bad.

 

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I'm certainly not here to defend "The Korrigan", but is 39% crap? For example, do you know what the equivalent percentage was for TBC or WOTLK? Judging from your post higher up, I guess you might well do :-)


I'd like to know whether Blizzard think the figure is crap. I don't mean the press releases, they're obviously not going to say it's crap in those. But internally, within Blizzard, are they disappointed in how it's gone compared to their market expectations?


I think it's quite diffficult to assess from the outside, because on the face of it I agree 39% does not look that high. But it's still a hell of a lot of money, and more importantly there are an awful lot of factors which can affect the way the sales of this product are made.

 

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