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Author Topic: The cost of bringing a new drug to market... [Locked]
gatzby  1 star
Title: Insanity Personified
Posts: 86
Registered: 2001-7-26 17:49:19
My doctor gets pharma reps all the time. They are quite hot, and the wall of his checkout area is full of brochures and coupons for the latest drugs.

Which is why whenever he tries to prescribe me something and gives me a brochure or coupon, I immediately ask if there is a generic drug that can do the same thing.

 

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Cawlin  4 stars
Posts: 1,759
Registered: 2005-2-22 07:58:42
Yukishiro1 posted:

Which is why the hire the perky 22 year old sales rep and dress her in a skirt. And take the doctor out to dinner at a fancy resturaunt. And fly him down for a "conference" in Miami. Probably with the aforementioned sales rep. Because all that helps the doctor interpret the data better.



They hire a 22 year old sales rep with big tits and DSLs (dick suckin' lips) for two reasons:

1) because it's a lot cheaper to get a 22 year old freshout into the sales business than a 35 year old with 12 years of experience, and see how they do in it before they find out how fkn brutal it is and that if they aren't really good at it, they make siht for money... and

2) because if it comes down to prescribing company A's 3% drug or company B's 3% drug, yes, those companies want the Dr. to choose their drug, and all other things being equal, the Dr. may or may not choose a given company's drug, but again, there is oversight to ensure that physicians aren't inappropriately prescribing drugs.


Yukishiro1 posted:

I probably know more doctors than you do.



I very seriously doubt that.


Yukishiro1 posted:

You are kidding yourself if you think pharma marketing to doctors is benign and designed only with the best interests of doctors and patients in mind.



Dude, no marketing is benign, it's about competition. If a drug doesn't have an effect, it doesn't get approved. If it doesn't have as much of an effect or the risk/benefit ratio is not better than what the physician is currently using, they aren't going to suddenly put their patients on a new therapy that will be less effective and give them more side effects just because some sales rep bought them a fkn steak or a trip to Florida.


Yukishiro1 posted:

You keep mentioning law school which is funny because none of the crap pharma pulls with doctors would ever remotely fly in the legal context.



What they do is legal. There are laws around it, there is oversight. As for the "legal context", I want to know which legal context you're speaking about:

Are you talking about the legal context where you're subject to the whim of a judge unless you have the money to hire attorneys to file appeals against their capricious verdicts, or are you talking about the legal context wherein a wealthy party can indefinitely delay justice until their legal opponents run out of funding or time or both?

 

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Cawlin  4 stars
Posts: 1,759
Registered: 2005-2-22 07:58:42
gatzby posted:

Which is why whenever he tries to prescribe me something and gives me a brochure or coupon, I immediately ask if there is a generic drug that can do the same thing.



Your insurance company should be asking this. If you are uninsured, you are wise to ask of course and your pharmacist also should be able to provide a generic equivalent in a lot of situations as well.

 

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Yukishiro1  4 stars
Posts: 3,243
Registered: 2002-9-20 23:52:57
Uh huh. They pick the young hot woman because she's cheaper to hire than the young not-hot woman. And all the marketing is just to get them to prescripe your version of the drug and not someone else's. Because no doctor would be influenced in any other way. And influencing them to prescribe your drug, when they would otherwise choose a cheaper one, is totally fine and totally different than influencing them to precsribe a drug that they wouldn't otherwise prescribe, which no doctor would ever do.


I guess you have to do what you have to do to live. Working for pharma that may require you to be willfully blind about what your company actualyl does to ship units.
Cawlin  4 stars
Posts: 1,759
Registered: 2005-2-22 07:58:42
Yukishiro1 posted:

Uh huh. They pick the young hot woman because she's cheaper to hire than the young not-hot woman. And all the marketing is just to get them to prescripe your version of the drug and not someone else's. Because no doctor would be influenced in any other way. And influencing them to prescribe your drug, when they would otherwise choose a cheaper one, is totally fine and totally different than influencing them to precsribe a drug that they wouldn't otherwise prescribe, which no doctor would ever do.

I guess you have to do what you have to do to live. Working for pharma that may require you to be willfully blind about what your company actualyl does to ship units.



ROFL.

Again, you assume to be more savvy than the FDA and the IRBs that oversee clinical trials and more savvy than practicing physicians because Michael Moore told you so...

 

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If ignorance were painful, half the posters here would be on morphine drips.
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Yukishiro1  4 stars
Posts: 3,243
Registered: 2002-9-20 23:52:57
Cawlin posted:

There is no overprescription of drugs in America! And Pharma has nothing to do with it (even though it doesn't exist)!


Also, the gubmint is an expert on everything and would never allow any monkey business! I have never said otherwise! Ever!



Cawlin  4 stars
Posts: 1,759
Registered: 2005-2-22 07:58:42
I am sure that there is overprescription of drugs in America, and I am sure that Pharma is pushing it, but I'm also sure that just like a lot of other things being blown out of proportion, it's not as widespread as you think it is.

Bear in mind that Pharma and Insurance are the #1 and #2 biggest lobbies in Washington. Every few years they flipflop positions as far as I've been told.

Every argument FOR Pharma has at least the same anti-Pharma argument coming from the insurance companies.

In the end, the bottom line is that life expectancy is increasing, quality of life is increasing, and BOTH Pharma and Insurance companies are doing very well.

Oh and I forgot... the law firms representing each side are ALSO doing very well...

 

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If ignorance were painful, half the posters here would be on morphine drips.
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Yukishiro1  4 stars
Posts: 3,243
Registered: 2002-9-20 23:52:57
But the gubmint is an expert on this stuff! They must be doing everything right. And there's no way doctors would ever overprescribe anything because then they would be sued! I learned all that from you just 5 minutes ago. I even tatooed it on my arm. WHAT HAS CHANGED!?!?!!?
Cawlin  4 stars
Posts: 1,759
Registered: 2005-2-22 07:58:42
Yukishiro1 posted:





There there little buddy, it will all work itself out in the end.

 

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If ignorance were painful, half the posters here would be on morphine drips.
Everyone playing WoW knows everything about playing two classes: 1) their own and 2) Hunters
Yukishiro1  4 stars
Posts: 3,243
Registered: 2002-9-20 23:52:57
I'm not crying. I'm ecstatic. Now I know I never have to worry about a doctor ever prescribing me something I didn't need. And I never need to worry that any of the pharma products advertised on TV might not really be as awesome as they sound. Everyone is just working in my best interests at every turn. And it's just a coincidence that sales rep is hot and wearing revealing clothing.

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