If you think they are losing subs now, just wait until GW2 and SWTOR come out. The numbers have only just started to drop on subs. Wait till people start getting the first wiff of dead servers and nobody to group with on off peak times. This kills a game exponentially.
Blizz just hasn't come up with anything new. Cata was the same old crap people DIDN'T ask for. A small amount of people complained it was too easy so they screwed the large % of the people who enjoyed being able to get gear semi-casually.
I would say try and steer the ship in the direction of PvP, but Blizz has shown us they have no clue whatsoever what good PvP truly is.
DAOC did PvP (more specifically RvR right with a 3rd realm) GW2 is attempting to do the same (we will see how well it goes, and I have my hopes) with no sub fee. In the end it's Blizz that is making all the money of course, because we all know how great of a run they have had, and there will always be WoW fans no matter how bad it gets just like any other game. I just question the quality of the game from here on out. I know I'm not paying a sub anymore.
My hope for Blizz is the next exp. to WoW is something fresh and exciting. If they release another Cata. lookalike it will likely be the nail in the actual money making coffin from what they are used to at nearly 11m subs or whatever it was up to.
I played WoW from vanilla to WotLK and loved the game even though it's PvP was still terribad. Tried Cata for a month and it was awful. I won't go back to the game until the next exp (might not even go back at that point), and if that fails it's pretty much a done deal for me and 3/4 of their subs more than likely. Lol even 1/4 of their subs will still bring in loads of cash I bet.
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Joc 10Lx Sb (retired)
Justdont 7Lx Shaman (retired)
Barwhoore 8L1 VW (retired)