New car companies are smart enough to advertise. There was a time not to long ago that no one knew who Kia was. Hell I remember when Saturn first came out.


I'm sure more people own those type of cars then the amount of people who even heard of DAOC thanks to Mythic ati-advertising ways.

 

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Mythic did advertise... through apropriate mediums at the time of its launch... and at the time of the launch of each of its expansions.

what is mythic gunna advertise today?

"come play our out dated game, with a dwindling playerbase, that we no longer put any real support into"

the day for camelot to advertise has come and gone... long gone... and back then they did advertise..

you do realize that before WoW came along.. DAoC was one of the top successful MMO's ... not many MMO's reach over 100k subscribers and DAoC had 250k wich back then the top MMO only had 600k ... so 250k of the market base was *HUGE* in Camelots prime...

WoW completely redefined how the world looks at MMO's ... that doesnt make what all the others did was wrong..

and WoW's user numbers have ABSOLUTELY NOTHING to do with advertising... considering WoW had over 1million people in beta, before they started any kind of advertising campaigns period... much less celebrity tv commercials...

WoW was a larger success then any other MMO even before it went into production... just sitting on the drawing board as a possible idea... it had more people hungrily waiting for its release then DAoC had max subscribers..

there are thousands of very successful games that never had any type of TV advertisements, there are still hundreds of new games today that never had tv commercials, but they are big hits...


advertising is not DAoC problem, advertising will not help DAoC.... dont believe me search back in these forums were mythic openly admitted it... that with every ad campaign they ran they saw no noticable increase in active accounts... thats advertising the 14day trials, the come back to camelot campaigns.. all the campaigns they have ran never increased revenue... they all just cost the company money..

so, why would they now when the game is in the state it is in, with very limited resources and funding... choose to waste money on a pointless ad campaign.

 

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Lord of the Rings Online ran tv ads when they went F2P. They had some Gandalf looking guy

scream "ou Shall Not Pay". Was really cheesy.

WOW, EQ, City of Heroes, Star Wars Online, Rift. Those are just the ones I can think of off the top of my head.

i dont remember ever seeing a tv comercial for EQ, CoH, or Star Wars Online...

 

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i have actually seen commercials for EQ, and WoW, and LOTRO!


ONLY advertisment i have ever seen for DAoC is in a PC Computer Magazine back in 2002. Full page Spread, that's it, advertising SI!

 

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I remember seeing an ad for DAOC before it launched in one of the PC gaming magazines I subscribed to. I may even still have it since I kept several of my old magazines that had ads for DAOC in them.

That first ad is what ultimately got me interested in buying the game though.

 

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Let's get something right here, Mythic's inability to correctly market it's game was one of it's greatest downfalls. To claim that they actually advertised the game is hilarious. They ran a few magazine articles but beyond that, they didn't hardly do anything. When you hear them state something like "We did advertise but we didn't see any results from it..", that's when you fire marketing and go find somebody who can do the job.

DAOC was successful for it's time, but that success was mainly due to word of mouth.. that's how the game expanded. If Mythic actually had somebody in house who knew how to market the game, there is no telling where the game could have went.

That never rang more true to me then about 5 years ago, I was attending a game developer meeting in Denver and the subject of DAOC came up. In that room of about 40 developers, not a single one had ever played or had heard of DAOC. I was freaking shocked.. how was that possible? I came to the conclusion that there are collections or circles of people who knew and played the game.. friends of friends.. but there was a much larger pool of players out there that were never tapped.. that's what WoW did, it went out and tapped those players.

 

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Oh, and the best 'advertising' video that was ever created was made over seas (Germans I think?). They got sick of waiting on Mythic to advertise their game so they made their own.. it was pretty sweet. Showed a massive battle between 2 of the realms and then had the 3rd one coming in to ass jam the fight and take the tower. Would have been nice to see that one on TV.

 

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Mythic ran many web ad campaigns for DAoC, i saw them alot prior to each expansion release.... so it wasnt lack of advertising for sure..

and again, WoW didnt need advertising, WoW doesnt have its playerbase from Advertising.. it had its playerbase long before any Ads, it had its playerbase long before the game released...

so again you cant judge DAoC by comparing it to WoW thats fail in all possible ways

 

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