Main page:
http://us.battle.net/d3/en/
Looks like Blizzard is moving toward m1cro transactions or will allow players to earn real money by selling in game items.
From the FAQ:
Why are you creating a currency-based version of the auction house?
Our goal with all of our games is to ensure players have a highly enjoyable, rewarding, and secure experience. Acquiring items has always been an important part of the Diablo series, but the previous games have not had a robust, centralized system for facilitating trades, and as a result players have turned to inconvenient and potentially unsafe alternatives, such as third-party real-money-trading organizations. Many of the transactions between players and these organizations led to a poor player experience and countless customer-service issues involving scams and item/account theft, to name a few. To that end, we wanted to create a convenient, powerful, and fully integrated tool to meet the demand of players who wished to purchase or sell items for real-world currency, and who would likely have turned to a less-secure third-party service for this convenience.
Will Blizzard sell anything directly through the auction house?
We don't have any plans at this time to post items for sale in the auction house.
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