http://www.pcworld.com/article/251767/walmart_and_ultraviolet_team_up_to_send_your_dvds_to_the_cloud_for_a_price.html
Walmart is going to team up with Ultraviolet, the movie industry's cloud based service. Ultraviolet lets customers watch digital copies of their movies online from a web browser. Walmart will let customers bring in their DVDs and Bluray discs as proof they own the movie and be able to buy the digital copy for $2 to $5 and you still get to keep your physical copies.
The pricing seems a bit goofy to me as I understood it. With a Bluray disc for $2 you can get an HD digital copy of the movie. However with a DVD it costs $5 to get an HD digital copy or $2 for a SD digital copy. They should just give everyone the HD copy for $2, but oh well.
It uses Walmart's Vudu web based service. There doesn't seem to be any iOS or Android apps, so I'd imagine the experience is going to be a bit clunky on mobile devices.
I think I might give it a try with my Harry Potter Boxed Set.


